Photo
Fabian Kaspereit

About

Customer Experience Evangelist at Sitecore

Information Technology and Services

München, Germany

Interests
  • Common
  • Vendor

My Knowledge Level
Internal Communication and Employee Engagement Social Media Marketing Marketing Automation Proving Marketing Return On Investment Strategic Marketing Planning
My Personal Interests
Brand Engagement Brand Implementation Brand Strategy Controlling and Evaluation Internal Communication and Employee Engagement
My Job Priorities
Brand Engagement Brand Implementation Brand Strategy Controlling and Evaluation Virtual Conferences

Brand Management

Brand Engagement

My Knowledge Level
My Personal Interests
My Job Priorities

Brand Implementation

My Knowledge Level
My Personal Interests
My Job Priorities

Brand Strategy

My Knowledge Level
My Personal Interests
My Job Priorities

Co-Branding / Brand Partnerships

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Branding

My Knowledge Level
My Personal Interests
My Job Priorities

Internal Communications

Aligning Internal Communications with Business Objectives

My Knowledge Level
My Personal Interests
My Job Priorities

Blog, Microblogging

My Knowledge Level
My Personal Interests
My Job Priorities

Change Communication

My Knowledge Level
My Personal Interests
My Job Priorities

Controlling and Evaluation

My Knowledge Level
My Personal Interests
My Job Priorities

Internal Communication Strategy

My Knowledge Level
My Personal Interests
My Job Priorities

Market Communications

Advertising

My Knowledge Level
My Personal Interests
My Job Priorities

Affiliate Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Customer Portals

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Direct Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Planning & Controlling

Competitive Analysis

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Automation

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Balanced Scorecard

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Key Performance Indicators

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Performance Management

My Knowledge Level
My Personal Interests
My Job Priorities

Sales Management

Alliance / Channel Sales Management

My Knowledge Level
My Personal Interests
My Job Priorities

Bid and Tender Management

My Knowledge Level
My Personal Interests
My Job Priorities

Category Management

My Knowledge Level
My Personal Interests
My Job Priorities

Computer Aided Selling (CAS)

My Knowledge Level
My Personal Interests
My Job Priorities

Customer Scoring

My Knowledge Level
My Personal Interests
My Job Priorities

Target Groups and Marketing Fields

B2B Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

B2C Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

B2G Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Cooperative Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Ethno Marketing

My Knowledge Level
My Personal Interests
My Job Priorities
 

Challenges

Concentration on Core Business

Currently dealing with

Has experience with

Downsizing

Currently dealing with

Has experience with

Greenfield Project

Currently dealing with

Has experience with

International Expansion

Currently dealing with

Has experience with

Major Business Transformation

Currently dealing with

Has experience with

Post Merger Integration

Currently dealing with

Has experience with

Turnaround

Currently dealing with

Has experience with

Contact Information

There is no public contact information for this user.

Elevator Pitch

32 years active in digital transformation across all industries, with a specifally strong footprint in Retail & CPG. Tech Enthusiast by nature, Business & Martech/CRM specialist by experience. "Try not to become a person of success, but rather try to become a person of value." (Albert Einstein) --- Executing on this motto has earned me the trust of Top Executives. Value driven, people passion, family first.

Positions

Sitecore

Customer Experience Evangelist

Sitecore

Customer Experience Evangelist