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Gregory Lambert

About

Vice President of Marketing Technology at MiiR

Consumer Goods

Seattle, WA USA

Interests
  • Common
  • Vendor

My Knowledge Level
Brand Engagement Brand Implementation Brand Strategy Co-Branding / Brand Partnerships Digital Branding
My Personal Interests
Data Acquisition Brand Engagement Brand Implementation Brand Strategy Co-Branding / Brand Partnerships
My Job Priorities
Data Acquisition Brand Engagement Brand Implementation Brand Strategy Co-Branding / Brand Partnerships

Brand Management

Brand Engagement

My Knowledge Level
My Personal Interests
My Job Priorities

Brand Implementation

My Knowledge Level
My Personal Interests
My Job Priorities

Brand Strategy

My Knowledge Level
My Personal Interests
My Job Priorities

Co-Branding / Brand Partnerships

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Branding

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Transformation

Big Data Analytics

My Knowledge Level
My Personal Interests
My Job Priorities

Content Strategy for Social Media

My Knowledge Level
My Personal Interests
My Job Priorities

Data Insights

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Disruption

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Innovation

My Knowledge Level
My Personal Interests
My Job Priorities

Market Communications

Advertising

My Knowledge Level
My Personal Interests
My Job Priorities

Affiliate Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Customer Portals

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Direct Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Market Strategy

Brand Leadership

My Knowledge Level
My Personal Interests
My Job Priorities

Emerging Market Business Development

My Knowledge Level
My Personal Interests
My Job Priorities

International Market Development Strategy

My Knowledge Level
My Personal Interests
My Job Priorities

Maintaining and Strengthening the Market Position

My Knowledge Level
My Personal Interests
My Job Priorities

Market Analysis and Strategy Setting

My Knowledge Level
My Personal Interests
My Job Priorities

Product Management

Product Development

My Knowledge Level
My Personal Interests
My Job Priorities

Product Differentiation

My Knowledge Level
My Personal Interests
My Job Priorities

Product Lifecycle Management

My Knowledge Level
My Personal Interests
My Job Priorities

Product Management Process Optimization

My Knowledge Level
My Personal Interests
My Job Priorities

Product Marketing

My Knowledge Level
My Personal Interests
My Job Priorities
 

Contact Information

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Elevator Pitch

My expertise is in Brand Implementation, Brand Strategy, Brand Engagement and I am most involved in Data Acquisition, Brand Strategy, and Brand Implementation.

Positions

NAES

November 2016 - June 2021

Head of Marketing

MiiR

June 2021 - Present

Vice President of Marketing Technology

Education

Thunderbird School of Global Management

January 2005 - May 2006

International Business - MBA in International Management

Willamette University

September 1994 - May 1998

International Business - Bachelor of Arts