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Matthias Heft

About

Senior Principal Consultant - CXM at Merkle Germany GmbH

Information Technology and Services

München, Germany

Interests
  • Common
  • Vendor

My Knowledge Level
Advertising Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications
My Personal Interests
Advertising Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications
My Job Priorities
Digital Marketing Multi Channel Management Omnichannel Marketing Online Communications Online Marketing Strategy

Market Communications

Advertising

My Knowledge Level
My Personal Interests
My Job Priorities

Affiliate Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Customer Portals

My Knowledge Level
My Personal Interests
My Job Priorities

Digital Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Direct Marketing

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Planning & Controlling

Competitive Analysis

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Automation

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Balanced Scorecard

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Key Performance Indicators

My Knowledge Level
My Personal Interests
My Job Priorities

Marketing Performance Management

My Knowledge Level
My Personal Interests
My Job Priorities
 

Contact Information

There is no public contact information for this user.

Elevator Pitch

My expertise is in Advertising, Digital Marketing, Multi Channel Management and I am most involved in Multi Channel Management, Digital Marketing, and Omnichannel Marketing.

Positions

GREY Global Group - GRAMM

January 2006 - April 2009

Managing Director

TBWA Groupe / RTS Rieger Team

May 2009 - June 2018

Managing Director

Merkle Germany GmbH

Senior Principal Consultant - CXM

Merkle Germany

Senior Principal Consultant - CXM